Client : Microbrasserie Grande Allée
Category : Visual identity • Packaging • Transactional website
Photography : Vincent Castonguay
Strategic consultant : Sabrina Hombourger-Barès
Year : 2022
Thanks to its brewing know-how imported from Moldavia, Grande Allée stands out for the quality of its non-alcoholic products, beers and spirits.
The logo and monogram were created to suggest a path evoking both the brewers' journey and their passion for adventure off the beaten path.
The nonalcoholic collection, Les Funambules, explores movement and balance through powerful typography accompanied by discreet strokes evoking anecdotes and notes scribbled in a travel diary.
Les Cosmopolites, the alcoholic beer range, evokes adventure and discovery through the representation of modes of transport and the use of a vivid colour palette.
These two brands are quickly recognizable, while creating a coherent and complementary whole.
