Client : Stéphanie B
Category : Visual identity - Packagings
Photography : Carolanne Lamontagne
Year : 2021 - 2022
Stéphanie B approached us some time ago to revisit her packaging designs. Taking an empirical and evolutionary approach, we made a long-term plan to improve the look of her products while avoiding getting rid of her existing packaging as much as possible, ensuring a smooth transition of her visual identity by taking over the production and quality control of her packaging over a 1-year period.
The packaging concept, closely linked to the brand identity of this company which offers beauty treatments through its well-established spa, aims to highlight the advice and expertise provided by its founder as she goes about her business.
This project, which challenged us to think about the evolution of a brand in its long-term materiality, taught us the importance of slow design.
